The red coloured wood handle folding knife is the coloured wood reference with the strongest visual attractiveness on a display: red catches the eye immediately, communicates energy and stands out from afar in a knife display. It performs particularly well at busy market stalls, outdoor markets and fairs with high footfall — where the first visual impression makes the sale.
The symbolism of red is universal and powerful: energy, passion, intensity — values that apply well to a folding knife as a character object. It attracts male buyers seeking a knife with personality as well as buyers looking for a visual, original gift. In a coloured wood assortment, red is often the first colour reference to turn over.
For market traders, red is the colour reference to use as a call reference in the display: positioned visibly, it creates the first eye-stop that brings customers to explore the rest of the assortment.
Professional orders for market traders and B2B resellers on nkm.fr. Tiered lot pricing.